WRITTEN PAPER Essay Example | Topics and Well Written Essays - 1250 words

WRITTEN PAPER - Essay Example Given the nature of options available, the selection of role model for the given field will be Oprah Winfrey. Being a gifted and talented personality herself, various attributes of given global context such as emergence of feminism and counter culture, technological advancement and development of tabloid talk shows as an accepted genre, allowed her to progress well in her career. Oprah Winfrey managed to emerge as a leading brand name from a local radio station to a news channel and then the TV show having a viewership of millions per episode (Garson, 2004). Despite a troubled childhood, Oprah began working as an anchor in the local TV station however the monotony offered by this position pushed her to move foreword to another chat show with declining ratings. Her communication style and ability to relate to audience made the ratings spiked within months. The resultant was a creation of a leading TV show which was her own product called the Oprah Winfrey show that ran for over twenty five years (Garson, 2004). Another important name on her credentials is The Oprah Winfrey book club whose credibility has driven many authors and their work to top selling charts (Ward, 2011). Other than that, she has also worked in several movies as well. Although Oprah appears to be a media person however her PR strategies and ability to promote transparent journalism are some of the traits required for being an effective international communication strategist or a policy maker for global clients. After using TV as a medium for leaving her mark, she moved onto print media and has launched a women’s magazine with the name O followed by a launch of a radio station. It can be seen that Oprah has fully utilized all media at the right times to reach her viewers. However, more than the selection of right media at the right time, she has presented herself as a media personality who is reliable and responsible and can be trusted by audience. Her major