Exploitation of Women in Media - 2275 Words

The exploitation of women in Ads What are the dangers for the companies to use such types of ads? What are the different reactions of men and women to this kind of ads ? Introduction The exploitation of women in the media has been part of the advertising industry since its beginning, although the level to which women have been exploited has changed drastically. Advertising is a highly visible and seemingly controversial agent of socialization (Paff, Lakner, 1997). Indeed, it appears everywhere in our lives, on television, on the internet, on busses, in our mailbox, in magazines, and now in the toilets of our favourite restaurants or nightclubs. Jean Kilbourne, one of the best-known advocate of raising awareness about the exploitation of†¦show more content†¦Advertising ideologically shapes our perceptions of beauty and strongly influences our ideas, attitudes and values within one’s culture. Advertisers achieve this powerful and direct communication through signifying practices which gives meaning to words and images (Kang, 1997). For example, the exploitation of women is most apparent in TV beer commercials, where the promise of sex and fun is t he norm (Hall, Crum, 1994). For example, the Swedish Bikini Team commercial for Old Milwaukee beer. In this commercial, large-breasted blond women wearing bikinis were portrayed as fun companions brought in especially to party with very few men.. Through the exploitation of women in advertisements, this oppression leads to social problems, such the development of eating disorders by young women attempting to achieve the conditioned idea of the â€Å"ideal image† (Kang, 1997). A lack of identification which creates negative attitudes The notion that female products are sold from a male perspective is an important concept because it is a form of systematic male oppression, that most are aware of, yet still support and surrender to, or at the very most give minimal opposition. Visual images are especially important when influencing women’s buying behavior as most readers of advertisement look at the illustration, read the headline, read the body copy, in that order (Kang, 1997). Although, several journal articles, like theShow MoreRelatedEssay on Sexual Exploitation of Women in the Media856 Words   |  4 PagesSexual Exploitation of Women in the Media Women are sexually exploited in the media. In today’s society if people watch television programs such as Chingy featuring Snoop Ludacris – Holidae; Charlies Angels; the Z100 commercial with Britney Spears; or Baywatch they will see that the feminine image is presented differently than the masculine. In these programs men are typically placed in sexual situations fully clothed, while women are presented in provocative clothing or less. The camera willRead MoreThe Effects Of Television On Society s Society1583 Words   |  7 PagesMedia is a very powerful source in today’s society, especially, television. Through technological advancements, television has given people the ability to access almost any program at their fingertips. Shows like Dance Moms, So You Think You Can Dance, and Dancing with the Stars acquire exponential ratings and leave quite the impact on their viewers. As such, viewers around the globe, both young and old, are inspired to dance and ke ep dancing. Dance is an expressive art form, which allows peopleRead MoreDoes Pornography Exploit or Liberate Women? Essay1679 Words   |  7 PagesAlmost as lucrative as the oil industry; the omnipresent multi-media pornography industry is said to be more profitable than the music and video industries combined. The European Parliament (2003) estimates that more than two-thirds of the  £252 million spent by European internet users during 2001 was received by various pornographic websites. This recorded expenditure does not, however, account for the widely available non-internet based pornographic literature, theatre and DVD trade, or for prostitutionRead MoreThe Contradictions Of Women s Sexual Freedoms1646 Words   |  7 PagesThe Contradictions of Women’s Sexual Freedoms Psychotherapist Leslie Bell’s Hard to Get: Twenty-Something Women and the Paradox of Sexual Freedom argues that young women in their twenties engage in â€Å"splitting†, a defensive process in which people dissociate their ideas into separate parts that are unequally valued (28-29). This predicament leads them to choose between two different â€Å"strategies of desire:† the â€Å"Sexual Woman† and the â€Å"Relational Woman† (29). While the Sexual Woman enjoys being promiscuousRead MoreWho Are Philosophers And Writers Of Great Ingenuity?1545 Words   |  7 Pagesdays. With overthrown governments, exploitation of labour and workers, increase in ‘money relation’ as opposed to ‘family relation’, segregation of classes based upon wealth and ‘disguised’ politics, no longer are we just exposed to such factors but we are also a part of it. As blinded as we may be towards exploitation of labour per say, are we not pl aying a part and promoting it as we go to buy materialistic products for such low prices? Following the exploitation of labour comes two distinct categories:Read MoreHuman Trafficking And Exploitation Of Women1388 Words   |  6 Pagestrafficking for cells and organs, people smuggling, sexual exploitation of children, and sex exploitation of women (interpol). This industry as a whole is internationally run and is worth about $150 billion dollars from a recent 2017 statistic (venturebeat). An estimated 21 million victims are trapped in the trafficking industry and about 22% (4.5 million) of them are exploited for sexual use (humanrightsfirst). While the sex trafficking and exploitation branch isn’t the largest, it is the most profitableRead MoreEssay on The Exploitation and Objectification of Women in Rap1184 Words   |  5 PagesWomen have consistently been perceived as second-class citizens. Even now, in times when a social conscience is present in most individuals, in an era where an atmosphere of gender equality supposedly exists, it is blatantly apparent th at the objectification and marginalization of women is still a major social issue. In reality, progression in terms of reducing female exploitation has been stagnant at best. Not only is the degradation of women a major problem that to date has not been eradicatedRead MoreSocial Issues Involving Gender And Race877 Words   |  4 Pagesissues involving gender and race are still relevant in modern times. The power struggle women and people of color faced during their time is a conflict that still exists in modern society. There are some similarities in how Gilman and Du Bois theories – they both apply Karl Marx’s conflict theory. Gilman stated that the traditional family structure is exploitable; this is similar to how Marx discussed the exploitation of labor and the workers. Marx saw conflict between the bourgeoisie, who are the ownersRead MoreIdeology As The Superstructure Of A Civilisation1630 Words   |  7 PagesMarx, the working class would come to realise their oppression and exploitation, and would rebel and revolt against capitalism. This would then result in a communist society. However, the dominant ideology of the bourgeoisie would try to stop this â€Å"class consciousness† from happening. From the Marxist theory derived the concept of â€Å"false-consciousness† which is the prevention of the proletariat from becoming aware of their exploitation by the bourgeoisie, by giving a â€Å"false understanding of the wayRead MoreCombating Violence Against Women By A lice Walker1533 Words   |  7 Pages Combating Violence Against Women The Color Purple, written by Alice Walker, is a story written about the struggles of a colored woman in the 1930’s. The central character, Celie, experienced more abuse in her life than love and struggled to understand the world around her. In the novel the author is able to captivate her audience and through a series of letters written to GOD, create a relationship between Celie and her readers. Reading the novel you immediately began to sympathize with this